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Hi ...my name is Ray Nangle ....

Thank you for visiting the eBusiness Department of ICT Studio.

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eBusiness Web Management and Content Management

What does an eBusiness Manager do?

1. Define what the site should achieve.
   1. Identify the ‘Calls-to-action’ e.g. complete a form, send an email request, visit other pages within the site, seek particular information, down-load data from site, contact sales.
   1. Observer/monitor visitors’ page visits; time visited, duration of each page visit.

1. Analise what the site is achieving.
   1. No. of unique visitors per day/week/month.
   2. Pages visited and duration spent on each page.
   3. Where the visitors came from i.e. IP address, company, how often they visited/revisited!
      
      
2. Modify/update site in light of visitors’ experiences.
   
   
3. Do not build a site that your top executives will love: they are not the target audience.
   
   
4. Consistency is the key to usable interaction design.
   
   
5. You cannot create a good website out of content optimized for any other media e.g. Print, Brochures, Advertisements, TV etc. The only way to get great Web content is to have your staff develop the content for the Web first.
   
   
6. Do not link to your homepage in your ads. If a potential customer gets interested in a new product or a special offer, you should not force the poor prospect to find out how to navigate the site from the homepage to the product page. Instead, link directly to the product page from the ad. Also, seed press releases with specific URLs that support your message.
   
   
7. A Web design is an interactive product, and therefore usability engineering methods are necessary to study what happens during the user's interaction with the site. Specific insights into the detailed design of your site and the parts that must change because they are confusing, slow users down, or do not match the way users want to work can be derived from watching four or five users as they actually use your site to perform real tasks.

The Web should be considered one of the most important determinants for the way you will do business in the future.